Provel worked alongside Lizard Labs' own team — designers, artists and animators — to build the design system and help them execute the flagship Lizard Lounge app, the $LIZ token ecosystem, an NFT collection and a cinematic launch film.
$LIZToken ecosystem
ZK EVMDeployed on
EmbeddedWith their team
Sybil-proofQuest system
About the engagement
Working inside Lizard Labs' own team.
Lizard Labs is a Web3 gaming and NFT studio that closed a $4.4M seed round. They already had artists and a growing team of their own — what they needed was design leadership and a system to help everyone execute their roadmap consistently. Provel embedded alongside their designers, 2D artists and animators to build that foundation and direct the work across it.
Artwork & UI
The design work, in frame.
The brief
How we approached it.
The problem
Lizard Labs had ambitious plans across Web3 apps, an NFT collection and promotional media, plus a team of their own artists — but no shared design system or direction to keep everyone's output consistent.
The solution
We worked alongside their team, building the design system they needed and directing execution on the plan they'd already set — the flagship Lizard Lounge app, the $LIZ token ecosystem and quest platform, the NFT collection, and a cinematic launch film.
What we did
Helping their team execute the plan.
Design system
A unified design language for typography, color, components and interaction patterns, so their designers, artists and animators could all work from the same source of truth.
Lizard Lounge (flagship)
Directed the end-to-end UX and visual identity of Lizard Lounge, Lizard Labs' main app, working with their engineering team and refining the UI from usability testing and community feedback.
Ecosystem expansion
Helped conceptualize LizDex and directed design on an interactive storytelling app blending narrative, art and interactivity — growing Lizard Labs beyond a single product.
NFT & cinematic promo
Directed the NFT collection's visual storytelling plus a 3-minute 3D cinematic launch film, guiding their in-house animation team to a piece that lifted brand recognition.
Competitor analysis and user interviews on crypto wallets and digital ownership, distilled into an information architecture built for clarity.
Design system
A scalable system for typography, color, components and interaction patterns, built with their team so it became the shared source of truth for everyone's work.
UX/UI execution
Wireframes through to high-fidelity, accessible and responsive across devices and formats.
Art direction & animation
Art direction alongside their artists and animators, plus hover states, transitions and micro-interactions optimized to run smoothly on the web.
Challenges & solutions
What made it hard, and how we solved it.
Directing a team that wasn't ours
Challenge
Their designers, artists and animators each had their own workflow — direction had to fit around that, not replace it.
Solution
Built the design system with their team, not for them, so it became a shared source of truth everyone actually used.
Animation export & hover states
Challenge
Animations losing fidelity on export to web formats.
Solution
Standardized WebM export settings with their developers and built fallback states for reliable interactions.
Wallet integration
Challenge
Crypto wallet integrations create friction and confusion for users.
Solution
Simplified onboarding, clear signposting and reassuring microcopy cut drop-off.
Outcomes
What it delivered.
A shared design system that let their designers, artists and animators ship in parallel without losing consistency.
A unified brand identity carried across every product and piece of media, built with the team already making them.
Flagship products and creative campaigns that positioned Lizard Labs as an innovative player in Web3 gaming.
A working model for design direction that scaled with their team, not around it.
Working alongside a team that already had the talent — and giving it the system and direction to execute at full speed — is what let Lizard Labs ship multiple flagship products without losing a consistent, recognizable identity.
Got a team that needs design direction?
Book a 30-minute call and we'll talk through your product, your audience, and the fastest way to ship something investor- and user-ready.
